Industry Design Project

Industry design project is the internship part of the Springboard UX Program. In this assignment Springboard will match an individual with a company in order to experience a real life User Experience Design project. I was matched with Savion Aerospace, and my role was to be the user experience designer for building their website and app.

Challenge: The company wants to build an app and website for the products of the company.
The company is looking for a modern app that is easy to use and allows the clients book flights through an account with Savion Aerospace.

Company: Savion Aerospace

Role: User Experience Designer

Duration: 40 hours

Contribution: Strategic plan and Blueprint of the UX Process, heuristic and competitive research, sitemap, user booking flow wireframe, interview screener, interview questions, and sketches of the login process for the app.

Tools Used: ​Pen and Paper, Sticky Notes, Sketch, Mirro, Google forms.

Overview

Savion is an aerospace company looking to transform the aviation industry via non-crude based energy and re-defined customer experiences. They are bringing green, frequent, flexible, and productive private jet service to business travelers. The website and app will be used as a platform for booking flights, hotels and transportation, as well as a dashboard for users personal and travel information.

Step One: User Experience Strategy

I started the process by collecting information to find the best way to approach the challenge. After the initial interview with Jon, the CEO of Savion Aerospace, my findings indicated the target audience was known to Jon. However, despite knowing what type of users they would have liked to target, user research had not been completed. This was an opportunity for me to introduce the user experience design process to him and come up with the strategic plan of the steps needed to build a successful online platform. 

Step Two: Research

Second step in this process was to research competitors and the market. I conducted a competitive research to see what the approach and path is for the booking process and online site. 

Step Three: Wireframe

After the research I was able to create a general sitemap and a booking user flow.

Step Four: Sketch and High Fidelity Prototyping

I also sketched a few screens of the app to make sure the color palate chosen matched their vision.

Step Five: User Research

Screener Survey

After having the general sitemap I was able to start the user research process. For this step, I needed a certain group of people to participate in my research.

• Ages 20-40 
• Young executives, 
• Entrepreneurs, 
• Administrative staff who travel for work and leisure 

 I wrote Interview Screener so it can be used to narrow down the eligible participants. 

Interview Questions

As the last part of my collaboration with Savion Aerospace, I provided them a set of questions for the interview. These questions will give direction to the UX designer who is going to work with them after me.